The Off-page SEO Guide You Need

It’s common for online businesses to have a website to showcase what kinds of products and services they are offering. Building a website and creating content can be quite easy for business owners but ensuring that your efforts do not go to waste and reach its appropriate target market can be a bit tricky, especially with the competition of information around the Internet. Anyone can think about the same thing that you do and offer it in a better way, so how would you stand out in the middle of a competition? This is where search engine optimization or SEO enters.

Remember that your website should be engaging and bringing in traffic or otherwise, your online business would not thrive. SEO is something that you need to learn in order for you to become more visible in the market. This is the common and most known practice when it comes to SEO - you create your content, optimize it, and target for your own content in your website to rank high in Google. But did you know that there is another way that you can try for you to help your website to rank.

In this article, we will be helping you to understand the concept of off-page SEO and how you can apply this to your online business.

What is off-page SEO?

Simply put, doing off-page SEO does not require you updating your website with optimized content. This is an SEO technique that requires you to utilize your brand and content outside your website in the form of different efforts like link building, content marketing, and event influencer marketing. It can be considered as ways to promote your brand and content through word of mouth, but on a digital scale.

Advantages of off-page SEO

Through off-page SEO, if you can build your connections through this technique, Google will pick your content more to rank it higher when a related keyword or question to your brand is keyed in by a user. Therefore, knowing and understanding off-page SEO is very crucial for businesses nowadays.

When you go out there to introduce your brand outside your digital assets, you are starting to build trust and network for your business. This might be the most important advantage of off-page SEO. Brands can use connections to make their promotions become more stable, thus can translate to more people knowing and being exposed with their products and services.

Examples of off-page SEO

Take note that off-page SEO does not only mean link building as it goes beyond that. There are many ways content creators can implement off-page SEO for the brands they handle.

Off-page SEO can appear in the form of the following methods:

• Link building

• Social media marketing

• Content marketing

• Public relations

• Influencer marketing

• Events

• Product or service reviews

• Podcasts

• Guest blogging

• Podcasts

• Commenting or building online networks

Notice that in all of these, the opportunity to link out your own content from your own website is present. For example, if you create content and post it on social media, you can mention in your caption that there is more information available on your website then include your website’s link in the post. Meanwhile, when it comes to influencer marketing, you can also require your influencer to share your website or content links in their social media posts regarding your brand. This way, more people outside your organic audience will have the knowledge that your business exists, and you are offering the kind of products and services that you have.

How to do effective off-page SEO

Convinced to do off-page SEO for your business? Great! Now, let’s dive in deeper with some tips on how you can do this more effectively.

1. Have a good grasp with on-page SEO

What can you offer when you do not have any useful content people can refer to? This is why knowing how to do on-page SEO is important. Before you can proceed to off-page SEO, you must have ready and well optimized content to offer your target audience.

Keep on writing and creating optimized content in your website to have a number of links you can share outside for off-page SEO.

2. Target natural way of link building

There are various ways to do link building, but the natural way seems to be the best path to do this. It might require more effort because this means building your content and website from scratch (and it may take quite more time to do so) but the reception for your website will be more organic this way. What is important here is to build the trust of your customers / readers / users so that, naturally, they will start recommending your brand and spread links of your site because they know your content. They trust what you do and what you put out there, which can reach more people.

Another advantage of the natural building technique is that since it is organic, Google will not be suspecting your website’s traffic. Your content is enough to prove your site’s worth.

Plan out your content well and create them with such a flair that the quality of it will speak for your brand and attract more site visitors. It will all be worth it.

3. Network well

Off-page SEO requires a lot of networking for businesses. There are some steps to remember before indulging to this:

• Know your target audience well: You cannot network in the best way if you do not know how to recognize your target audience. Do not forget to do your market research and check which sectors you would need to connect and seed information regarding your products or services.

• Find the right influencers: Just because this influencer has a lot of followers, it doesn’t necessarily mean he or she can immediately help you with your goal for brand awareness. Finding the right influencers that match to your branding, even if they have a lower number of following from other influencers, is important. They are more knowledgeable in your industry, thus making your brand marketed easier.

4. Recognize the importance of keywords

Even in off-page SEO, keywords are important. Do not neglect keywords just because you would not be creating content in your website for off-page SEO. SEO exists not only in websites but even in social media and content marketing, which are parts of off-page SEO.

• Invest in broken link building

Many websites are now doing broken link building, an effective way to redirect your audience to your website’s main page and have more exposure to more of your content there. There are advantages in doing this aside from gaining organic website traffic through redirecting to the home page, like it is a lot faster to do than other off-page SEO efforts and it is easier to just let broken links continue to be broken.

Although there will be a risk for this because you might also lose potential site viewers because of the poor user experience when they are prompted on a broken link. So be aware of this and strategize your broken link building better. But overall, it is worth investing in because it can help with your website in one way or another.

• Know how to do infographics for social media

Infographics is one of the most effective social media content for brands. This is because it promotes a summary of a topic while being presented in the most attractive way possible and people’s attention span in social media can be really short. With infographics, you can have the chance to capture their attention well if you know how to do it right.

Find the right formula for your infographic strategy and social media. Link out a blog post from your website that is related to your infographic to promote more reading and visiting on your website. When your infographic gains a lot of interest in social media, your link will be visible to more people with this set up.

Conclusion

There are a lot of advantages in doing off-page SEO for your website. With the help of outside sources, ranking in Google searches would have a better place through off-page SEO. If you are looking for a sign to expand your content strategies, off-page SEO is for you.

Learn more marketing and content tips with us here! We can also help you to understand and work with this topic beyond this article; contact us and let’s have a conversation on how we can provide you the marketing services your brand deserves.