How to Get Repeat Buyers for your Physical Products

You can make more profit in your physical products if you can get a customer to buy from you

repeatedly,but if you are having trouble getting them to come back and turn into repeat

customers,you might want to read until the end.

There is a cost to make a sale in your store

Repeat buyers should be on the average percentage of your store revenue. You must

understand that it might cost you time or money that you spent to get in front of your customer.

Let’s say it costs 7 dollars on average to get someone to buy from you and then they place a 20

dollar order in your store, that 13 dollars could be your ad spend for paid ads or it could be the

worth of your time posting on social media or doing SEO, whatever it is, it’s effort and time you

exert that cost money.

Here are the 5 best ways to make more sales and make more money without being a lot of

extra work for you.

Subscription

If you don’t have a subscription product you are missing a lot of sales in the table or if you don’t

have one, maybe this is the time to create one.

Subscription products are popular these days, you might have heard of ‘BarkBox’ that you’ll get

a box every month of a few different things for a monthly fee. It’s just an automatic payment like

subscribing to Hulu.

The nature of subscription is it’s usually a surprise for the customer. They don’t know what

they’re getting and just keep in mind that you don’t have to freak out to include various of your

own products to each box to each customer, you can just keep things simple.

Start Email Marketing

If you have an email list for your business, find out how to segment your email list so that you

can send email depending on your customers buying journey. If they already buy from you then

you need to create a segment for this email list and send them an email series to make them

buy again from you.

To take this one step forward, you should use autoresponders or email automations. Those are

automated emails that get sent to people who’ve purchased from you before.

For example, one month after someone buys from your store for the first time you can send

them an automated email where you’re talking about a related product from what they

purchased before that is available in your store.

Loyalty Program

Implementing loyalty programs or points programs will make your customers feel they are

incentivized, and it will make them buy again.

I’m sure you might have at least one or two loyalty programs that you use, may it be from a

grocery store near your area that will give you points depending on your spent amount and can

be convertible to a discount, or from your favorite coffee shop that will give you a loyalty card

that they will stamp every time you buy their products and getting free coffee once you reach a

certain number of purchases.

If you decide to put some sort of program similar to this in your store this is a bonus tip for you

that you might want to try.

Make their first order appealing

A simple program like 5 dollars spent in your store is equal to 1 point, and then a reward like

when you get to 50 points, you’ll get a 5% discount.

So, for the first order if you make it so that your customers get an extra 20 points on top of their

order, they’re going to feel encouraged to spend more so they can get closer to that reward.

Now, while this is effective to other businesses, it’s not one size fits all. To make this effective

for your store, you need to have a product or reputation of product that your customers want to

collect. In short, you need a quality product.

Consumable Product

Your product may be consumable per se, like you might be already selling soap, food, dog

treats, planner and skincare products. Consumable products are something that gets used up

over time and when they run out or use it all up, they’re going to buy from you again.

What if your business doesn’t sell consumables? Then maybe you can start to create a

consumable product or if this doesn’t fit your business brand then this is not for you.

Give an Outstanding Customer Support

We are talking about like at a whole another level where you go above and beyond and give an

extra mile for your customer especially when something goes wrong with your customer’s order.

If you can turn an unhappy customer into a happy customer by giving really good customer

support, then there’s a higher chance that your customer will be much more loyal to you than a

customer who just has had a normal positive experience with your store.

Making an effort to right a wrong even if it costs you more money to fix the problem, that shows

your customer what kind of brand you are. That’s the kind of experience that your customers will

share with all of their friends about. They’re extra appreciative about being taken care of so well.

Bottom Line

With a lot of alternatives of products out there, with the technology that we have these days, it is

easier than ever to look for another option and move from one brand to another.

It doesn’t need to end up this way. Just be sure to give everything you can give as a business

owner to know your customers and give them an amazing customer experience. Remember “A

happy customer is a repeat buyer”.

And if you want some help on executing this, then you can download our EVERGREEN

SALES: HOW TO MAKE MONEY ON REPEAT FROM YOUR LIVE PRODUCTS PLANNER.

Use this planner to take notes and to map out your strategies. Planning is important if you want

to minimize mistakes and work efficiently. The fewer mistakes and delays, the quicker you’ll

have your funnel up and making sales.