How To Be A Social Media Influencer

Nowadays, the Internet is bringing so many opportunities for people to learn, grow, and even make money through their influence in social media platforms. This is what they call “influencer marketing,” wherein known people online try to influence their followers with their lifestyle or the kind of profile they project with their social media accounts.

Before, we thought only celebrities can mark their influences among our choices in fashion, food, and other areas of lifestyle but now, even ordinary people on the internet can do it. Influencer marketing is such an in-demand marketing phenomenon, thanks to the rise of demand and the change of trends online. More and more people have the opportunity to earn when they post a product or promote a service on their well curated feeds and blogs. While this may be a dream come true for most of us, it may take a lot of effort before you can actually start earning money.

But don’t worry because this is still possible. We are here to give out a few tips you can follow if you want to pursue this path and gain some extra cash on the side. But first, let us learn more about what exactly a social media influencer does.

What is a social media influencer?

To sum up what they do, here are the two things you must have: The numbers and the strong ability to persuade people. Numbers are very important with the social media profile of an influencer. Businesses are checking the number of followers, likes, comments, and even reshares to measure your influence online. Sometimes, they have a range of the number they are looking for an influencer to qualify in their circle of influencer connections to work with their digital marketing strategies. Micro influencers also work with some brands, you just need to find out the best businesses to take you if you are one.

How do you become an effective social media influencer?

Are you ready to take on an adventure in becoming a social media influencer? We are ready to give you the tips you need to start your social media influencer life with.

1. Determine the social media platform/s you would like to focus

Facebook, Instagram, and Twitter are the most popular ones and while you can utilize all, it may be nice to also have one as your main social media platform to focus on. From your chosen platform, you can cross post your content from the main account.

You would also need to know your target market in order to target your content better in your social media accounts. You can always do a trial-and-error test, especially when you start with your influencer path.

2. Determine your niche

The Internet is a vast place for content and the competition is hard especially when you are just starting. Therefore, determining your niche is crucial in your influencer career.

You can have a niche that is in line with your personal interests. Say, you’re into food or beauty and fashion? Books? Entertainment? Or, are you the type who also wants to teach others?? It will be more fun to do something that you really enjoy and have so much interest in.

3. Have a content marketing plan

A content marketing plan or content strategy needs to be taken seriously by influencers for the whole plan in being a social media influencer to work as well. Your content strategy must contain the types of content you want to produce for your social media. Are you the type who loves taking aesthetic photos? Or are you more into creative video content? This can help you strategize your content better.

Your content marketing plan should also have a content calendar, which you can follow and strategize which content should go and be published on specific dates and times.

4. Be engaging with your followers

Once you start to gain more followers, make sure that you try your best to engage with them when they leave comments to your content. Try to build a community out of your followers and build a friendly atmosphere in your social media platforms. Interacting with your followers can help you gain better engagement in your content as well.

5. Open yourself for collaborations with brands

Now that you have gained your followers and built a community, it is now time to be out there and offer your services to brands. You can start with collaborations and build your influencer marketing portfolio with them.

Brand collaborations can help you expand your audience and reach more potential followers when you get exposed to another brand’s platform. Make sure that when you do brand collaborations, they are well created so that more brands can see your potential and invite you to collaborate with them as well.

How can social media influencers earn?

Now that we know how we can start in becoming a social media influencer, let us now check on the earning opportunities we can do as online influencers.

Brand collaborations

Brand collaborations can be both paid and unpaid, but it’s a win when you get paid for these. These collaborations can go in the form of guest blogs up to paid partnerships or posts in social media.

Sponsored content

Sponsored content is when a brand directly asks for you to post a certain number of content, with their specific instructions, in exchange for money. They pay you to have their brand and products be on your social media accounts and be exposed to your audience.

Paid talks or webinars

When you have a good, committed community out of your number of followers, it is now a good sign to create and offer paid talks or webinars. If you are good in public speaking and you have the desire to teach people with your niche, then here’s the sign for you to start offering paid talks or webinars to your followers.

Affiliate marketing

Affiliate marketing is somehow similar to brand collaborations because this also involves partnership with brands, but this time, you are promoting a product or service link where you will include in your social media posts and earn a commission when someone purchases from that link.

Conclusion

There are several ways and means where you can start your journey as a social media influencer. We hope that these tips will help boost your confidence in trying out to be one and thrive with your social media platforms.

In case you need help in setting up your content marketing strategy, we at VMAC can guide you to start. Just shoot us a message and we can chat about what you need!