The Best Practices For Creating A Content Marketing Strategy With Google Trends

Content is the lifeline and blood of marketing while research is something that every marketer should know how to do. Marketers are expected to be as creative and sharp as possible when it comes to creating content and aligning their marketing strategies with the needs of the brand. Luckily there is a tool that can help marketers with their content marketing strategy.

But first, what is content marketing strategy? The Content Marketing Institute defines content marketing as your “why” - “why you are creating content, who you are helping, and how you will help them in a way no one else can.” Knowing how to make your content marketing strategy more special will give the boost your brand needs. You can have a better-devised content marketing strategy with the help of Google Trends, a powerful market research tool.

How can Google Trends pave the way for better content for your brand? Let us tell you some advantages of using it for your content marketing.

1. It’s all about data

Data can help you understand how your brand is performing online and with Google Trends, data is essential. This tool can inform you which blog posts or types of content are attracting more users based on the data it has on keywords and trending topics.

2. Check out relevant trends related to your brand

If you want to ride on an existing trend for your brand, you can check out how this trend is performing by searching it on Google Trends. This will help you understand the behavior of your audience related to your brand during a season.

Knowing the trending topics will lead you to plan and create your content marketing strategy for the month or quarter better.

3. Understand your audience better with their searching behaviors

The more you use Google Trends, the more you will be able to understand your buyer’s personas. Through a better keyword search offered by Google Trends, you can also see and check what your audience searches related to your brand and even searches related to your direct competitors, which can give you ideas on how to plan your content next.

Content strategists and digital marketers now have a lot of options when it comes to strategy and content for their products and services. Through tools like Google Trends, it is now more possible to produce great content to enhance brands’ content marketing efforts for their target audience.